The Marketing Insights Network is a free resource for credit unions of every size and every membership segment. Here you will find access to a Webinar Series with topics which are curated based on your needs and supported by free articles, virtual networking events and much, much more.

Upcoming and On Demand Webinars


Back to Business Series: Introduction

June 25 – 11:00AM EST

This first webinar will set the stage for the series by discussing the marketing lessons we have learned during the shutdown.

We will cover:

  • The Importance of Member Feedback
  • How to Maximize Engagement with Your Members
  • Marketing in the New Normal

Back to Business Series: The Importance of Member Feedback

July 9 – 11:00AM EST

We will cover the importance of collecting, analyzing and managing member feedback and how it can impact your member’s experience.

We will cover:

  • Ways to effectively collect and report member feedback
  • Coaching improvements to elevate the member experience
  • Leveraging feedback can inform your marketing, operations and communications strategy

Back to Business Series: How to Maximize Member Engagement

July 23 – 11:00AM EST

Ways you can best engage with members to increase loyalty, promote your values and generate ambassadors for your brand.

We will cover:

  • How engagement is an interaction between parties
  • Ways to drive engagement in social media and other platforms
  • How leveraging your promoters can assist in your marketing and communications efforts

Back to Business Series: Marketing in the New Normal

August 6 – 11:00AM EST

Maximize ROI as you and your members adjust to the new and everchanging normal.

We will cover:

  • How to reallocate your marketing budget for maximum efficiency
  • What media channels are the most beneficial
  • Investments you could make to set your credit union up for the near future and beyond